TOTO Introduces “Life Anew NEXT” at CES 2019

Published: January 8, 2019

Plumbing manufacturer TOTO announced that at CES 2019 the company will introduce “Life Anew NEXT,” a new key pillar of its overarching “Life Anew” global brand message. With “Life Anew NEXT,” TOTO encompasses the world of smart, connected products for both residential and commercial spaces. At CES 2019, TOTO’s newest innovations will be on display in Booth #42342, Smart Home section, Tech West, Sands Expo, Halls A-D.

Introduced in 2018, TOTO’s “Life Anew” global brand message sets forth the company’s enduring commitment to create a culture of clean, comfortable living for people around the world through its innovative products and advanced technologies. TOTO believes the bathroom should remain a relaxing, restorative space where people escape the physical and mental fatigue brought on by daily life’s stresses—whether at home or staying in a hotel.

This year, as TOTO enters the age of the Internet of Things (IoT), the company expands its overarching “Life Anew” global brand message with “Life Anew NEXT,” a new key message that encompasses smart, fully connected bathrooms and enhanced intelligent toilet experiences. Collaborating with innovative companies from leading industries across the globe, TOTO will develop the next generation of IoT-enabled public restrooms and home bathrooms of the future.

Through “Life Anew NEXT” concept videos on display in the residential and commercial sections of its CES 2019 booth, TOTO will explore the company’s expanded vision of consumers’ exciting, enriched experiences with IoT-enabled bathrooms at home or smart, fully connected public restrooms wherever they travel for work or play.

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To provide consumers with a consistently clean, comfortable restroom experience no matter where they travel, TOTO has collaborated with GP PRO, a division of Georgia-Pacific and a leading provider of advanced dispensing solutions for commercial facilities.

“Improving people’s lives is what inspires every TOTO innovation, and global surveys consistently show that people rank cleanliness as one of the top five qualities that contribute to a high quality of life,” said Shinya Tamura, CEO of TOTO USA. “Working with GP PRO to develop smart, connected restrooms is another way we fulfill our commitment to provide consumers with a consistently clean, comfortable restroom experience no matter where they travel for work or play—and solve real-world business issues for facility managers.”

Remaining steadfast in its commitment to create a culture of clean, comfortable living through its innovative products and advanced technologies, TOTO will also display its NEOREST NX2 Intelligent Toilet with ACTILIGHT and Flotation Tub with ZERO DIMENSION, which have been named CES 2019 Innovation Awards Honorees.

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