The Kitchen and Bath Industry Show (KBIS), the destination for kitchen and bath design professionals, has announced the 10 brands that will serve as stops on its 2020 Hard Hat Media Tour. The tour invites media onto the show floor for a curated tour before doors open on day one (Jan. 21) for a first look at some of the newest and most innovative products debuting at KBIS 2020.
“The brands involved in the 2020 Hard Hat Media Tour are an exciting mix of products and company sizes,” said Amy Hornby, show director, KBIS. “Five of the brands chosen to be on the tour are exhibiting at KBIS for the first time. When we developed this tour several years ago, our goal was to offer the media attending KBIS a diverse and highly relevant look at the newest kitchen and bath innovations of the year. This year we’ve achieved that.”
The complete roster of Hard Hat Media Tour brand participants includes:
- Elkay
- Perlick
- Dacor
- Formica
- Hansgrohe/Axor
- Pitt Cooking Systems
- Trueform Concrete
- Kraus USA
- The Hammock Bath Company
- Evakare
Tour sponsors for 2020 include Formica as the official tour sponsor. Media will enjoy beverages upon an early arrival to the tour courtesy of Perlick followed by breakfast hosted in the Elkay booth. A parting gift will be given to all participating media courtesy of Wellborn. All other participating brands were selected by a committee of VIP media through a brand-blind submission process.
The Hard Hat Media Tour is on Tuesday, Jan. 21, 2020, starting at 6:45 a.m. at the Las Vegas Convention Center. Members of the media interested in joining the tour should contact Julie McCrary, [email protected] to reserve a spot. Space is limited.
KBIS takes place Jan. 21-23, 2020, at the Las Vegas Convention Center.
