Kenmore brand has been announced as the Official Kitchen Appliance of the 2014 World Food Championships. Kenmore appliances will provide kitchen appliances and equipment to more than 400 competitors at the championships, which will take place in downtown Las Vegas, Nov. 12-18.
As part of a multi-year partnership, the Kenmore brand will grow its competition roots further with the announcement of the World Food Championships Super Regional competitions, featuring Kenmore appliances and Cookmore.com as the host of the FoodChamp Challenge online recipe contest series.
“Over the years, we’ve seen cooking and baking transform to become a celebrated and competitive art form,” said Michael Castleman, president, KCD Brands and senior vice president, Sears Holdings. “The use of Kenmore appliances in the World Food Championships is a testament to such transformation and supports our commitment to ‘Trusted Performance.’ The World Food Championships encourages a more global obsession with quality cooking, made possible through quality appliances.”
The 2014 World Food Championships will invite nearly 500 of the world’s best cooks and chefs to battle it out for hundreds of thousands of dollars and the title of the World Food Champion. Following a tournament-style format across nine iconic food categories – BBQ, chili, burger, sandwich, recipe, dessert, bacon, pasta and seafood – competitors will battle for their chance to claim the title.
