WOLF, a supplier of kitchen cabinets, has established its own YouTube channel, which features a variety of videos to provide installation tips and other information about WOLF products.
“Contractors are busy people,” said Jim Groff, executive vice president and chief marketing officer of WOLF. “We wanted to give them a way they can actually see a WOLF Home Products installation whenever they choose. With the proliferation of smart phones and tablets, they can even view a video from their jobsite.”
The WOLF YouTube channel gives contractors 24/7 online access to videos that show how to install the company’s products, as well as background on product options and the company itself. Contractors and others who browse the WOLF YouTube channel can view videos, share comments with colleagues or suggest topics for future videos.
