Whirlpool Corporation Launches New Online Resource for Building Industry Professionals

Published: October 4, 2018

Whirlpool Corporation, the world’s leading manufacturer of major home appliances, is building stronger connections with building industry professionals through its newly introduced website, Whirlpool Pro. The website was developed around trade audiences’ needs, and offers tailored content and resources for each major industry group.

“The goal of Whirlpool Pro is to provide building professionals with tools that allow them to better serve consumers,” said Kelly Safis, general manager of Contract Builder Sales at Whirlpool Corporation. “We deeply value our relationships within the builder channel, many of which date back decades, and we want to ensure our partners can count on us to help them build their business.” 

Builders, designers, architects, distributors and other industry professionals will find information to help them build their business, including insights about Whirlpool Corporation innovations in design, connectivity and sustainability.

 Major features of the new site include:

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  Unique Resources and Tools: New resources that are designed to simplify the selling process for each trade professional.

  Valuable Background on Homeowners: Background and analysis that helps trade professionals understand and address consumer trends.

  News on the Latest Innovations: Details on the latest products and technology from Whirlpool Corporation, as well as insights from the people who helped create them.

  Information On-the-Go: Enhanced search capability and greater mobile compatibility to allow users to quickly access information anywhere.

In addition to the new website, the company recently kicked off an industry-focused marketing campaign about the power of collaborating with Whirlpool Corporation. The “Count on Us” campaign emphasizes the commitment of Whirlpool Corporation to providing quality appliances, purposeful innovations and reliable services to building industry professionals.

The campaign features advertisements in various industry publications, and leads users to the new Whirlpool Pro site. Whirlpool Pro has replaced Inside Advantage, the company’s former trade website.

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