Whirlpool brand has launched the #fridgie and is encouraging people to snap and share photos of the inside of their refrigerator to provide a humorous but telling glimpse into the diverse lives of today’s families – from takeout junkie to home gourmet, meat lover to green goddess.
Participants can view and submit their #fridgie by visiting Facebook.com/WhirlpoolUSA, where the brand will be curating #fridgies and hosting polls and sweepstakes.
“Whirlpool brand designs products focused on what makes each family different, adapting to and sensing what they need: the way they cook, clean and entertain – the way they care,” said Jon Hall, senior brand manager, Whirlpool brand. “The #fridgie is our way of celebrating what makes families different and what brings them all together.”
