Marking the start of spring and the outdoor entertaining season for many, Kalamazoo Outdoor Gourmet and Urban Bonfire announced they have merged to form Pleina Group, a new multi-brand holding company. These two leading outdoor cooking and entertaining companies will each remain independent entities with no changes in headquarter locations, manufacturing processes or existing partnerships.
“Kalamazoo and Urban Bonfire have a long history of collaboration rooted in a common passion and commitment to delivering the highest standards of client experience possible,” said Pete Georgiadis, chairman and CEO of Pleina Group and Kalamazoo Outdoor Gourmet. “We are thrilled to leverage our collective knowledge and resources to envision, create and deliver the world’s finest outdoor cooking and entertaining experiences for our clients.”
The coming together of the two companies creates a valuable industry leader, drawing on more than 120 combined years of craftsmanship and innovation. Michigan-based Kalamazoo continues its relentless passion for outdoor cooking, developing world-class appliances and cabinetry with unrivaled performance, quality and design. Québec-based Urban Bonfire, a premier designer and manufacturer of functional, beautiful and high-performance outdoor kitchens and entertainment solutions, seamlessly integrates with most major outdoor appliance brands and countertop surface options.
“I am truly thrilled to be a part of Pleina Group and the limitless future of opportunity to grow and enhance our clients’ outdoor cooking and entertaining memories,” said Ryan Bloom, president of Urban Bonfire and chief vision officer of Pleina Group. “As respected leaders and brands in this rapidly evolving industry, the combined vision of Urban Bonfire and Kalamazoo creates a unique platform for collaboration on future products, programs and solutions for our clients and professional partners.”
Current dealers and brand partners of Kalamazoo and Urban Bonfire are encouraged to contact their direct brand representatives with any questions.
