The global pandemic has brought many challenges, including the transition to an entirely new way of life with a virtual landscape. TOTO, the world’s largest plumbing manufacturer, continues to be an innovation leader, breaking new ground and finding compelling ways to exhibit its pioneering high-tech plumbing products in a virtual space and setting a new standard for excellence.
At the all-digital 2021 Kitchen & Bath Industry Show (KBIS), TOTO marketers enlisted Global Experience Specialists, Inc., to design a virtual showroom. The design, recognized by EXHIBITOR magazine in its 35th annual award program, reached beyond pure product promotion with an enhanced consumer experience, including canopies with arboreal graphics, displays complemented by lush living walls, and large-scale glass elements. In addition to its aesthetics, TOTO’s virtual showroom exhibit featured intuitive hot-spot-based navigation and a sliding menu bar that allowed visitors to interact with and learn more about TOTO’s innovative product offerings quickly and easily.
