TOTO has launched its newest subsidiary, TOTO do Brasil Distribucao e Comercio Ltda, which will be overseen by its operations in the Americas, TOTO USA. The company’s expansion into the Brazilian market is a part of their “Vision Plan 2017,” which seeks to grow its international operations and reach $7.3 billion in annual sales.
Headquartered in Sao Paulo, TOTO’s newest business venture is just the first step in a significant investment in the Brazilian economy. “Investing in the local economy sets TOTO apart from other manufacturers that simply import their products,” said David Krakoff, senior VP, sales division, TOTO USA. Krakoff, who has been tapped to serve as president of TOTO Brazil, continued, “In North America, for example, TOTO is owner/operator of three major manufacturing plants and two large assembly and logistics/warehousing facilities, providing employment for more than 1,100 people.”
To gain market share rapidly throughout Brazil, TOTO will introduce its products to consumers by presenting them in bath boutiques and showrooms, such as Sao Paulo’s Armazem Design Banho e Cozinha, QuartzoBras, Vallve, and Metalbagno.
