ThermaSol has announced its latest promotion, “License to Speed,” which allows winners to drive in one of the 24 Hours of LeMons endurance races, a competition that accepts cars valued at $500 or less, and a parody of the prestigious 24 Hours of Le Mans race in France.
The promotion will run from February 11, 2012 to December 9, 2012, with winners being chosen to drive ThermaSol’s “lemon” – a 1988 IROC-Z Camaro – in one of the endurance races taking place nationwide.
Anyone who has sold, specified, installed or purchased a ThermaSol Pro Series Generator after January 1, 2012 is eligible to enter and drive the Camaro. Winners will be chosen on a monthly basis and announced on the company’s Facebook page. If a winner does not wish to drive in the race, they can trade in their “License to Speed” for $500 cash.
Proceeds from the promotion will also benefit Wounded Warrior Project, which provides support to the families of those who have been wounded, injured or killed during combat operations. ThermaSol will donate $1 for every “License to Speed” entry to Wounded Warrior Project. Additionally, ThermaSol has set a goal of $10,000 to be raised by December 2012.
“’License to Speed’ is our way of helping Wounded Warrior Project, as well as jump-starting sales and customer loyalty in 2012,” said Mitch Altman, CEO of ThermaSol. “We want to get all of our clients – whether they’re specifiers, plumbers or wholesalers – excited about racing with ‘Team Steam’ as we launch our new paradigm-shifting products in 2012. We have the vision, quality and endurance to lead them straight to the finish line, while providing them with a true winner in the steam category.”
The currently scheduled races include:
February 11-12, 2012 – College Station, TX
March 24-25, 2012 – San Francisco, CA
April 14-15, 2012 – Atlantic City, NJ
April 21-22, 2012 – Detroit, MI
May 5-6, 2012 – Boston, MA
May 26-27, 2012 – Dallas, TX
June 2-3, 2012 – Denver, CO
June 30 – July 1, 2012 – Los Angeles, CA
July 21-22, 2012 – Olympia WA
September 15-16, 2012 – San Francisco, CA
December 8-9, 2012 – Los Angeles, CA
To register for the “License to Speed” promotion, click here. If you would like to make a donation to the cause, please visit www.thermasolracing.com.
