Strasser Announces New National Sales Manager

Published: December 14, 2023

Strasser, manufacturer of luxury vanities, has hired Brad Kiel as its new national sales manager. Kiel’s extensive sales experience includes nearly 25 years in the kitchen and bath industry. Most recently, he served as vice president of sales in the Mid-Atlantic, Northeast and Midwest for Pinnacle Sales Group. While at Pinnacle, Kiel oversaw sales and marketing for a portfolio of 12 luxury appliance and outdoor kitchen brands. He also has held sales leadership roles at bath fixtures manufacturer Toto, Franke Kitchen Systems, and kitchen and bath fixture manufacturer Rohl.

“Brad not only brings extensive expertise to Strasser, he is well respected in the industry and has proven to be adept at navigating our markets on a national scale,” said Jeff Meehan, president of Strasser. “In the short time Brad has been with us, I have been impressed with his energy and enthusiasm for the company and for its opportunities for growth and success.”

As national sales manager, Kiel will work closely with other Strasser management to develop and execute long-term-growth strategies, analyze market and showroom opportunities, and nurture the company’s continued brand refresh nationwide. He also will manage and collaborate with the company’s team of 16 independent reps and agencies around the United States, as well as focus on other initiatives that will help to expand Strasser’s high-quality reputation.

“I have always enjoyed working for smaller, family-owned companies where I can make a difference,” said Kiel. “I look forward to helping Strasser grow its market footprint by working closely with its dealer network and raising awareness for this exceptional brand.”

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A graduate of Indiana University of Pennsylvania, Kiel is based in Philadelphia.

Photo credit: Strasser

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