Sonneman—A Way of Light unveils its new website and e-commerce store, SonnemanLight.com. With advanced capabilities and a user-friendly layout, Sonneman’s new website provides consumers and the interior design and architecture community with a simpler way to shop for and specify products from the brand’s extensive library of architectural lighting fixtures and systems. In addition to viewing the products at trade shows, retail locations and in Sonneman’s showrooms, customers and designers can now explore new and existing lighting styles anytime, anywhere.
“The intent behind Sonneman’s new website is to provide our customers a premier experience beyond the walls of our showrooms,” said Sam Broder-Fingert, vice president of marketing and e- commerce, Sonneman–A Way of Light. “Each new feature offered on the website is designed to make it seamless and enjoyable for the design community to learn about and specify the dramatic contemporary products that we offer.”
In addition to the new online purchasing capabilities, the reimagined, mobile-friendly website is equipped with improved navigation, imagery and product information aimed at enhancing the overall shopping experience. Users will be able to refine searches by price, lumens and product category, hover over search results to instantly view application images, and organize wish lists for their projects. Each individual product page allows customers to view the different pre-configurations and finishes within each collection, as well as pricing and inventory stock levels. The new website also makes it convenient to access spec sheets, assembly instructions and in-depth product information.
Providing the option to explore and purchase Sonneman lighting instantly, the new website also caters to those who want a more hands-on experience with a feature that directs them to a local sales representative or showroom. In addition, buyers are now able to live chat with a representative directly on the website to help guide their experience and answer all product-related questions. The new site offers a log-in function built specifically for professionals, such as designers and architects, which acts to streamline the specifying process. The professional login provides special pricing, trade-specific features and the ability to connect with the Sonneman custom quotes team. Through each new interactive feature, users will be able to further understand the vast array of design possibilities afforded by Sonneman’s product offerings.
