With an export history dating back to the late 1960s and expanded over the following decades, Snaidero is renewing its commitment to internationalization with an extensive program of new openings designed to strengthen the brand’s distribution across its key markets. From East to West, the projects consolidating the commercial network span Japan, China, Australia, India, Europe and the United States, following a packed schedule that has kept the company — a flagship of ‘Made in Italy’ kitchen furniture — busy over the past two years, with further significant activity also planned for next quarter.
“Strengthening our global presence is an integral part of our new strategic framework,” comments Roberto Dreolini, global sales director & global business development director. “Snaidero is already represented in around 60 countries today, and is consolidating that presence with new openings and strategic partnerships, reinforcing our positioning across different geographic areas. The values of design, research and appeal that Snaidero has always pursued, our recent shift towards ‘total look’ living room solutions, and the ability to customize our configurations are gaining widespread approval from professionals and the public alike, all over the world.”
February and June 2026 marked key milestones in India, with a total of almost 400 square meters of exhibition space combined across the cities of Mumbai and Bangalore. June also saw the opening in Tokyo, with 120 square meters dedicated to the Ideal Living showroom, showcasing a number of compositions from Snaidero Sistema – including Orbita, Folio, Opera and Elementi – alongside Modula, the new furnishing concept for integrating kitchen and living room, and Ola, the Snaidero Icona designed by Pininfarina in 1990 and revisited only in recent months to mark the company’s 80th anniversary.
These three openings follow those already completed in 2025 – with launches in Australia, China, the United States and Mauritius, and in Europe, Spain, France and Belgium – not to mention Italy, which has always been Snaidero’s home and primary driving force.
“Italy remains our starting point, an essential cornerstone we continue to build on,” said Dreolini. “We have launched a major project to consolidate our positioning in the Italian market, investing in the development of our distribution network.”
The next destination is the United States where, through Snaidero America, the company will take on a strategic headquarters in Hollywood, Fla., at the start of September, spanning more than 1,200 square meters of exhibition space, training seminar areas, networking events and industry meetings. A significant step forward in the transatlantic internationalisation process, with further developments planned for year-end and across 2027–2028.
