Italian brand SMEG has announced enhancements to its distribution network, designed to further elevate its reach throughout the U.S., the brand’s third significant distribution change in 2019.
“We decided to make two strategic moves with this distribution adjustment,” said Paul McCormack, SMEG‘s national sales and marketing director for North America. “First, we will increase our direct-to-market territory to include all Eastern Seaboard states, providing us direct access to vital dealers, architects, designers and builders.”
North and South Carolina, Georgia, and Florida will join the existing direct-to-dealer distribution model currently in place in the Northeast.
“Simultaneously, we will increase the opportunity territory for our valued distributor partner LakeView Appliance Distributing, who will invest in personnel and market initiatives that will allow SMEG to speed up its current pace,” said McCormack. LakeView Distributing has successfully represented the SMEG brand for more than five years in in the Chicago metropolitan area and throughout the Midwestern U.S.
LakeView’s newly adopted territory will include the states of Alabama, Arkansas, Kentucky, Nebraska, Louisiana, Mississippi, Oklahoma, Tennessee and Texas.
“With LakeView in charge of 20 states for the SMEG brand, we now increase our market advantage with this forward-thinking Italian company, and, in addition to supporting brand growth and dealer account management, we can also tie in our existing technical services, as well,” said Kenneth Sweet, president of LakeView Appliance Distributing. “This is a win-win-win. For us, for SMEG, and for SMEG dealers throughout the territory.”
SMEG’s North American distributor partners now include Euro-Line Appliances in Canada; Tri State Distributors in Alaska, Colorado, Idaho, Montana, Oregon, Utah, Washington and Wyoming; R&B Distributors in Arizona, California, New Mexico and Nevada; and LakeView.
