SMEG Appoints General Manager for US Operations

Published: March 20, 2023

Appliance manufacturer SMEG, known for its Italian heritage, classic style, and advanced technology, announced the appointment of Rod Gower to general manager of its U.S. operations. An appliance industry veteran, Gower brings more than two decades of experience to the role and will be responsible for building and growing the major and small domestic appliance categories in the United States.

Gower joins SMEG from LG Electronics, where he held a variety of leadership roles and oversaw major initiatives, including the building of the Luxury Signature Kitchen Suite brand and establishment of the LG Builder Channel. During his tenure at LG, Gower managed all aspects of product and brand development, dealer relationships, sales and profitability. He also held key management, sales and service roles at Samsung and Westar (now part of Ferguson) and has been involved in his family’s architectural millwork company throughout his career.

Reflecting his industry leadership, Gower serves on the board of directors of the National Association of Home Builders Leading Suppliers Council and has participated in several dealer councils across the appliance industry. He brings strong sales leadership capabilities, industry experience and expertise in expanding brand presence and luxury sales to his new role at SMEG. 

“Rod has a proven track record of tackling challenges, building brands and creating new channels of business,” said Federico Ederle, president of SMEG USA. “His extensive experience in the appliance and homebuilding sector will help further drive SMEG’s growth in the U.S. market.”   

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Gower stated, “SMEG is globally renowned for their beautiful kitchen appliances and has a unique place in the market. I am thrilled to work alongside the team and look forward to leveraging my experience to propel the brand to the next level, while expanding deeper, more meaningful relationships with the dealer channel. Together, we will help establish SMEG as a household name globally, not just for small and major appliances, but for all categories.”

Gower will be based at the Company’s new U.S. headquarters in Kearny, New Jersey.

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