SimplyDwell Homes Inks Deal with LG Pro Builder

Published: June 16, 2024

LG Pro Builder, a division of LG Electronics USA, has signed a three-year agreement with Florida-based SimplyDwell Homes, delivering America’s most reliable line of appliances to their homebuyers, including at its new Broadleaf community in Parrish, Fla. Considered one of the hottest new homebuilders in Manatee County, SimplyDwell Homes is a newly formed business unit of Neal Communities, the region’s largest private homebuilder.

Located off Golf Course Road in Parrish, Broadleaf marks the first planned community from SimplyDwell Homes with a focus on attainable housing price points. Featuring more than 250 homes at buildout, the project is scheduled to be completed over the next three years. The walkable neighborhood will include a dog park, pavilions, event lawn, kids’ play areas and attractive landscaping, and it offers convenient access to U.S. 301 and State Road 64.

Homes will feature the core line of ENERGY STAR certified kitchen and laundry appliances from the famous LG brand, bringing cutting-edge technologies, unique products and stylish design to each family. These include refrigerators, ranges, dishwashers along with washers and dryers.

“At LG Pro Builder, we deliver award-winning reliability, thoughtful design and innovation at every price point and are pleased to partner with SimplyDwell to offer outstanding value to their buyers,” said Guy Minnix, head of the LG Pro Builder division of LG Electronics USA. “LG Pro Builder adds more value to any home construction project through unbeatable product quality, proving that style, technology, efficiency and reliability can coexist in builds of all sizes and scales.”

Get the latest kitchen and bath products, trends and news delivered to your inbox.

SimplyDwell Homes President Jag Rupnarain, said, “SimplyDwell’s focus is on providing a reliable and high-quality experience for our customers which dovetails perfectly with the offering from LG Pro Builder, enabling us to offer unparalleled value that consumers recognize and appreciate. Homes with LG appliances are full of outstanding design and industry-leading technology that seamlessly integrate into a family’s daily life – ideal for our new Broadleaf neighborhood.”

Minnix added that LG Pro Builder’s signature advantage is “our ability to help our customers like SimplyDwell build the good life by combining dedicated service with unparalleled quality to deliver appliances that rank number one in consumer preference and provide peace of mind through warranty protection.”

Strategy & Planning Series
Strategy & Planning Series
B2B Marketing Exchange
B2B Marketing Exchange East
Buyer Insights & Intelligence Series
Campaign Optimization Series