After the opening in 2020 of a permanent shop-in-shop inside Aquarius, a well-known showroom in St. Petersburg, Simas continues to strengthen its presence on the Russian market with the launch of a showroom in Moscow.
Located inside the Santehkomfort, a recently built exhibition hall of more than 400 square meters that specializes in design bathroom furnishings, the new Simas space is more than 70 square meters and provides great exposure for its leading collections.
An important space situated inside Metr Kvadratniy, one of the most beautiful shopping centers in Moscow, the building features innovative design by architects V.G. Polickarpova and A.A. Marova. Officially inaugurated last September, the showroom is a reference point for many designers, architects and individuals, and it’s managed by Tatiana Bagrintseva, an important blogger in the design industry who boasts thousands of followers at her social networks pages. Bagrintseva has a decade of experience in the sector, and is leading the showroom in collaboration with Olga Tungengold from Altostile, the Simas representative and promoter in Russia.
The interest for made in Italy products in Russia mainly concerns the high- and medium-high-end segment of the market, in addition to the constant increase of architects and interior designers who appreciate Made in Italy design, the creative flywheel of trends that represent the contemporary lifestyle in the world.
“The Russian market is in a continuous expansion with an incredible potentiality in the long and medium term towards which it is necessary to look at with a strategical and forward-looking vision,” said Marco Giuliani, Simas general manager. “The opening of the new showroom in Moscow after the one in St. Petersburg, reflects the need of our company to show directly our collections to the architects and designers, to the Russian end-users, in a location where may will show our collections in devoted spaces and with a researched design which could represent at the best our idea for the bathroom.
“We are talking about a market that is changing face and the new trend of the Russian market, which within the years moved the interest of professionals and consumers to the most modern design products.”
Both spaces, in St. Petersburg and in Moscow, strive to be places for sharing ideas, where professionals must have the opportunity to see closely the quality and the design of Simas products. From the most recent design collections, such as Henges, Folio, Wave, Agile, Sharp, Frame, Vignoni, to the evergreen classics like Lante and Evolution, the new showroom features products for designers, architects and lovers of 100% Made in Italy, which Simas is proud to represent, granted by the trademark of Ceramics of Italy.
