On Nov. 5, 2025, SICIS will mark a new milestone in its international expansion with the opening of a showroom in the Dubai Design District (d3), one of the most prestigious global hubs for architecture and contemporary design. This opening consolidates a 20-year relationship with the Middle East, where the brand has long been involved in outstanding projects and collaborations with leading architects and interior designers.
Located on the ground floor of d3, the new showroom spans more than 500 square meters and fully embodies the SICIS vision — creating environments that merge art, innovation and beauty into an immersive and multisensory experience. The architecture is characterized by a harmonious rhythm of arches that open from the exterior to the interior, creating a dialogue of light, depth and transparency that invites the gaze from afar. These arches, a symbol of movement and openness, define the identity of the space and guide visitors through a fluid path where light, materials and emotion coexist.
Inside, every area tells a different story of the SICIS world. Vetrite and mosaic – the company’s iconic materials – interact with the new collections of sofas, kitchens, lighting, fabrics and wallcoverings, shaping a consistent narrative of style and personality. Each detail is designed and crafted in Italy, reflecting the brand’s dedication to artisanal mastery and its continuous pursuit of beauty through design.
For the first time in Dubai, SICIS also introduces a dedicated SICIS Jewels boutique within the showroom. A refined corner that showcases the exquisite micromosaic creations for which the brand is internationally renowned. This permanent presence strengthens the connection with the Arab audience, increasingly drawn to authentic beauty and the timeless value of Italian craftsmanship.
This new space perfectly expresses the brand’s philosophy — inside a SICIS showroom, you find all the beauty to surround yourself with. It is a place where interior design meets jewelry, where art and technology merge, and where every element becomes an invitation to live surrounded by beauty in all its forms.
With the opening of the new showroom in Dubai Design District, SICIS reaffirms its vision of creating not just products, but complete worlds – environments in which surfaces, furniture, lighting, fabrics and jewels come together in perfect harmony between creativity and innovation.
