SICIS, a global leader in artistic mosaics, interior design and Italian manufacturing excellence, announced the appointment of Francesco Sommariva as chief marketing & growth officer.
With extensive international experience in growth and international development strategies, Sommariva will lead the evolution of the SICIS brand positioning. In his role, he will be responsible for marketing, communication, digital strategy and international market expansion, contributing to the strengthening of the company’s global presence with an approach focused on innovation and customer experience.
A graduate in marketing from Bocconi University in Milan, Sommariva has gained professional experience in leading global companies in the technology and innovation sector, including Google, Meta and Pinterest, most recently at TikTok.
“We are delighted to welcome Francesco to our company,” said Maurizio Leo Placuzzi, president and CEO. “His experience and vision represent a fundamental strategic contribution to the next phase of SICIS’ growth. SICIS is a brand synonymous with art, experimentation and high-quality manufacturing; the expansion of the team with highly qualified individuals confirms our desire to invest in the enhancement of the brand and its global expansion.”
The appointment is part of the company’s strategic development plan, aimed at consolidating the brand’s value and interpreting its distinctive craftsmanship excellence in a contemporary key, in an increasingly digital and interconnected market
