Schoolhouse Electric has officially begun its next chapter under Hudson Valley Lighting Group (HVLG), marking the relaunch of the beloved American design brand with a renewed focus on lighting, textiles, hardware and home goods.
Long admired for its warm, approachable perspective on modern American design, Schoolhouse has cultivated a loyal following through products that balance utility, craftsmanship and character. The relaunch begins a thoughtful evolution for the brand, one centered on preserving the qualities that have always made Schoolhouse distinct while creating a strong foundation for future growth under the HVLG umbrella.
The relaunch officially began this weekend with limited restocks of fan favorites including, the Stillwater Floral Quilt, Edgecliff Pull, Ann Occasional Table and more as stock is continually replenished. In the months ahead, consumers can expect to see these ongoing restocks of staple Schoolhouse items with expansions into new products and lines still to come.
“What’s always made Schoolhouse special is its warm, approachable design perspective and commitment to products made to live with and last,” said HVLG President Malaina Matheus. “As Schoolhouse steps into this next chapter with HVLG, our priority is thoughtfully evolving the brand while preserving the integrity, craftsmanship and character that define it.”
For HVLG, the relaunch represents a natural alignment between two companies deeply committed to design-driven products and enduring craftsmanship. Backed by HVLG’s operational capabilities and manufacturing expertise, Schoolhouse is positioned to thoughtfully evolve while maintaining the distinct voice and emotional resonance that have long set it apart within the home industry.
The relaunch arrives at a moment when consumers and designers alike are increasingly drawn to products that offer longevity, authenticity and a strong point of view. Those values remain at the center of Schoolhouse as it enters this next era under HVLG.
Future collections and collaborations will continue to build upon the brand’s established design language while introducing new ideas and opportunities for growth across the home category.
