Granite sink manufacturer SCHOCK is celebrating the company’s 90-year history while simultaneously taking a look ahead. Customers from more than 30 countries were invited to Berlin for a two-day event, where attendees were treated to a retrospective look at the company’s history and insights into the company’s latest developments.
“We took our anniversary as an opportunity to reinvent ourselves,” said Sven-Michael Funck, director of international sales and head of marketing at SCHOCK. “Our whole image has been recast and goes hand in hand with the new lifestyle campaign. We have also developed numerous innovations on the product side. It was important to us to present our repositioning as a lifestyle brand and demonstrate our product highlights to our dealers in person, giving them an even better understanding of the SCHOCK brand.”
SCHOCK showcased its new brand and product at Berlin’s e-werk event location.
“The e-werk blends tradition with modernity and has outlasted numerous historical highs and lows – just like SCHOCK as a company,” said Ralf Boberg, managing director of SCHOCK. “The e-werk has always been a gathering spot for people who have an appetite for the new and who set the trends. The techno movement is an example of that – this is where it originated. It was in this very place, 25 years ago, that something brand new and unique was born in the form of techno music, which went on to catch the ear of the world. And it’s my hope that we ourselves are also creating something that will go out from here today and find its way into the wider world.”
