The Sapienstone showroom in Castellarano, Italy, has been updated with a new spatial narrative, a journey that welcomes and accompanies visitors through two souls of the brand, two distinct yet complementary worlds — Dress Your Kitchen and Dress Your Look.
As soon as visitors cross the threshold, their gaze is guided to the right along a luminous gallery where ceramic surfaces interact with light to reveal textures, veining and depths of the materials — from 4D Ceramics to the reliefs of stones where light brings out every detail. From here, visitors can access the Bistrot, a convivial space dominated by a long counter, flanked by tables clad with the new ceramic finishes in a calibrated play of forms, cuts and colors.
On the left, another door opens onto the world of Dress Your Look, where Dress Code, the project dedicated to the total interior look and signed by internationally renowned designers, comes to life. The first chapter, born in 2025 in collaboration with Jaime Beriestain, after debuting at Milan Design Week and Casa Decor in Madrid, has arrived in Castellarano in an intimate, warm and realistic installation.
An anteroom introduces the atmosphere through a video presenting Beriestain’s universe, inspired by timeless Parisian elegance. A curtain, like a theatrical backdrop, opens to reveal the interior of a Haussmann-style apartment, rich in suggestions and atmospheric details. Every element speaks the language of Sapienstone design, reinterpreted through a personal and sensorial vision. With some products coming from previous installations, many objects from Casa Decor here find a second life, embodying a sustainable ethic that has always been at the heart of the company’s philosophy.
Every detail conveys the atmosphere of an authentic and refined bathroom, where a Fior di Viola 4D washbasin is set on a floor made with the Ombra di Luce mosaic, combining Fior di Viola, Blu Belge and Crema Neve in a vast ceramic carpet. Opposite, a cozy corner features a fireplace clad in Fior di Viola 4D with Cresta relief, small tables in Vulca in black and white tones meet a vanity in Vulca Cremisi that adds a lively accent.
Through a monumental Fior di Viola 4D portal, one enters the second, more intimate space, which is immersed in deep shades. The walls and ceiling in Grigio Savelli embrace a sculptural bathtub in Fior di Viola 4D enriched with multiple processes, standing in the center like a monolith, while the back wall comes alive with the Velo finish. A partition conceals the walk-in shower, clad in Vulca Cremisi, the final sign of a coherent chromatic and material journey
The new Sapienstone showroom creates environments, tells stories and generates emotions. Every detail, every finish, every combination is an invitation to explore an aesthetic where ceramic material becomes a design language and expressive medium. A project that defines a new dimension of living, where the surface is only the starting point for a deeper narrative, the showroom offers a manifesto of emotional luxury that celebrates the encounter between innovation, beauty and identity.
