As consumer demand in the $500 billion home improvement market continues to surge, Re-Bath is strengthening its leadership team with the appointment of Chuck Berry as chief operating officer. With nearly 30 years of leadership experience in franchise support and business ownership, Berry will play a pivotal role in bolstering Re-Bath’s operational infrastructure and drive franchisee success as the brand continues its nationwide expansion.
Berry will bring a unique perspective to the Re-Bath team with his experience as both a successful business owner and a senior franchise executive. In 1996, Berry founded Polaris Suzuki Yamaha Powersports, where he successfully sold thousands of sports vehicles. After 17 years of ownership, he sold his business and joined Servpro where he combined his entrepreneurial insights with corporate expertise to deliver systemwide growth and operational excellence.
In his new role, Berry will lead and improve the support divisions for Re-Bath’s sales, production of bathrooms and the team’s corporate management. He also plans to launch a franchise coach program designed to elevate field support, enhance training, and introduce system updates and business intelligence tools to the network.
Berry will focus initially on equipping franchisees with the resources and strategies needed to thrive in today’s dynamic home improvement market. To achieve this, he will prioritize field visits with franchisees to gain a deeper understanding of any challenges they face.
“I am excited to join Re-Bath at such a pivotal period of growth for the brand,” said Berry. “By enhancing our existing systems and support that fuel franchisee success, we’ll strengthen our position as one of the nation’s leading bathroom remodeling brands and accelerate the momentum already driving record expansion.”
Re-Bath has grown its franchise system by 32% over the last three years, expanding to more than 140 locations nationwide. Re-Bath consistently ranks as the leading bathroom remodeling franchise, recently securing #10 overall and #1 in bathrooms on Qualified Remodeler’s 2025 Top 500 List.
“Chuck’s blend of entrepreneurial experience and corporate leadership makes him an incredible asset to our brand,” said Brad Hillier, CEO of Re-Bath. “His vision and focus on operational excellence will help ensure Re-Bath continues to lead the industry and deliver value for our franchisees and customers.”
Recently Re-Bath executed its acquisition of key markets, now designated as centers of operational excellence. These efforts underscore the brand’s commitment to strengthening its entire system and supporting the long-term success of franchisees and their teams. With his expertise and leadership, Berry is poised to play a vital role in advancing this growth strategy.
