Northwest Hardwoods has announced the launch of its new marketing campaign, “Lumber Brings Everything to Life,” which unites its two brands – Northwest Hardwoods and the Industrial Timber and Lumber Company (ITL) brand acquired in 2015 – and illustrates the importance, sustainability and natural beauty that lumber holds.
The campaign features a new customer-focused website, new advertising centered on visually appealing wood applications, and the launch of Northwest Hardwoods’ Pinterest and Instagram accounts to convey visual ideas and aspirations for the many uses of hardwoods. The campaign offers an opportunity for Northwest Hardwoods to reach out to new audiences including designers, specifiers, architects and OEMs. Additionally, the campaign includes the creation of product specific communications outreach that will support the company’s sales objectives.
“Our new campaign celebrates our past, unites our present brands and more importantly, ushers in the future,” said Don Barton, vice president of sales and marketing for Northwest Hardwoods. “This new initiative ultimately signals our investment in the success of the customers we serve.”
“In a day and age where there are so many other materials, we want to remind customers that unlike other materials, wood lasts for generations,” he continued. “Wood is naturally beautiful and naturally replenishes. No other material can do this like hardwood.”
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