Nobilia North America is pleased to announce the appointment of Cheryl Fenelle Dixon as Senior Vice President, Marketing & Communications. In this newly created role, Dixon will set strategic direction and oversee the execution of all marketing, brand and communications initiatives for nobilia North America. Globally, nobilia is the world’s largest manufacturer of European Kitchen Furniture for residential, multi-family and commercial spaces, with a presence in over 90 countries.
She will be responsible for creating brand positioning for nobilia’s North America’s product and retail portfolio, developing and executing strategies that drive brand awareness and affinity across trade and consumer audiences and delivering cohesive brand communication and experience through all channels. Dixon will build a team of marketing and communication professionals and foster strategic partnerships to support nobilia’s growth objectives and establish a strong presence in the North American market.
Dixon will report directly to Mikael Akerberg, Chairman and CEO of nobilia North America, and sit on the leadership team.
“Cheryl’s breadth of experience and expertise are invaluable as we grow our presence in North America,” said Åkerberg. “Her creative and strategic approach to brand development and industry knowledge will help us to connect with our customers more effectively than ever before.”
Dixon brings over 30 years of experience as a brand marketing and communications executive for iconic global brands across diverse industries including design, CPG, retail, luxury and lifestyle, including leadership roles at Coty, Grohe NA, Chanel, Pepsi Cola North America and Ernst & Young. She is also an Adjunct Professor in the M.S., Strategic Communication program at Columbia University.
