NKBA Global Connect Adds AMC as Strategic Alliance Partner

Published: April 20, 2024

The National Kitchen & Bath Association (NKBA), representing nearly 50,000 North American kitchen and bath industry professionals, and the owners of the Kitchen and Bath Industry Show (KBIS), announces its newest NKBA Global Connect Strategic Alliance Partner: Asociación de Mobiliario de Cocina (AMC).

Since 1978 AMC has been representing companies that make up and drive the Spanish kitchen furniture business. Its members include kitchen furniture manufacturers, household appliances, sinks, countertops and components, table and chair manufacturers, distributors and collaborating companies. As the kitchen furniture association for Spain, AMC is the voice of the industry, communicating the value, innovation and future direction for the sector.

“Our NKBA Strategic Alliance Partners are critical to the success of Global Connect,” said Suzie Williford, Chief Global Relations Officer, NKBA. “Their commitment to collaboration and communication, sharing their programs, agendas and events as well as sharing those of Global Connect with their members truly facilitate our ability to bring the industry together. We’re very pleased AMC is part of our network.”

NKBA Global Connect welcomes AMC as a Global Connect Strategic Alliance Partner, intending to establish lines of collaboration to promote associated companies interested in establishing or growing their presence in the North American market. AMC leadership executed the agreement at the Kitchen and Bath Industry Show (KBIS) where Juan Luis Salvador, president of AMC and Santiago Alfonso, vice president of communication and corporate reputation at Cosentino and former vice president of AMC joined the first NKBA Global Connect Strategic Alliance Partner Forum. Strategic Alliance Partners encompass an international community of kitchen and bath industry leaders, committed to amplifying the vision of NKBA Global Connect, and cultivating relationships designed to smartly grow the industry worldwide.

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Photo credit: Courtesy of NKBA

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