TODL
has appointed Greg Farrar as Chief Executive Officer to lead growth and development of the online trade resource. Farrar previously served in senior executive management positions at Bill Communications and VNU Expositions, as well as his most recent position as president of Nielsen Business Media.
“Greg is a highly respected leader in the business information industry with a proven track record of building high-performing organizations,” said Stacey Tiveron, TODL founder and CEO. “His dynamic management style and strong commitment to operational excellence is exactly what we were looking for in our search for TODL’s new CEO. His insight and expertise in transforming and growing businesses will be critical in the company’s future growth and success. We are thrilled to have Greg join the Trade Only Design Library team.”
Designed to simplify the product research and specification process for designers and architects, TODL enlists manufacturers to feature their products and services in a database that provides detailed trade and specification information. Currently, TODL has more than 52,000 pre-qualified trade members.
“I look forward to this new venture because it offers meaningful opportunities for better serving industry professionals and manufacturers in new and innovative ways via the Web,” said Greg Farrar. “The entrepreneurial, customer-focused environment; strength of the business; and growth potential of TODL attracted me to the position, and are a good fit with my approach and experience. My goals for the first few months are focused on expanding the breadth of manufacturers and products featured, attracting more qualified architects and designers as members and initiating deeper connections between both customer sets.”
Farrar’s arrival signifies another strategic move for TODL in the transformation of the company’s product research library into a fully integrated vertical market platform with the launch of its newest version, TODL 6.0, set for November 2010. The next generation of Trade Only Design Library will have greater content, with additional product data, workflow tools and a user-friendly interface.
“Architects and designers spend a great deal of time researching and specifying products and web savvy professionals are increasingly turning to TODL.com for inspiration and to speed up their discovery and evaluation process. We want to leverage their need for real-time tools and continue to be the valued source for information and relationships in the design industry,” said Farrar.
