Natalie Black Kohler, 74, of Oostburg, Wisconsin, passed away at her home on September 10, 2024. Whether she was protecting Kohler Co.’s legal interests worldwide as general counsel; guiding the company through significant global expansion and unprecedented growth through a series of mergers and acquisitions; ensuring Kohler Co.’s privately-held status through a historic stock recapitalization; promoting the KOHLER brand as Senior Vice President of Corporate Communications; or supporting and leading the Kohler Foundation and other charitable endeavors, Natalie’s insight, candor, and work ethic were evident to all.
During her lifetime, Natalie gave generously to these causes, focusing much of her philanthropic efforts on Sheboygan County and providing substantial funding to the Sheboygan County Food Bank, the Sheboygan County Humane Society, and Sheboygan Public Education Foundation. She will be remembered for her emphasis on the importance of giving back to one’s community by her step-grandchildren, whom she involved in her philanthropic giving from their young age.
When Natalie assumed leadership of Kohler Communications, the KOHLER brand was a distant third place in brand awareness among consumers. Within a few years, KOHLER ascended to the top and has never looked back. Much of that achievement and domination was due to Natalie’s dogged determination, entrepreneurial spirit, and keen intuition.
Natalie’s imprint on the KOHLER brand continues to be omnipresent: avant-garde As I See It advertising campaigns; decades’ string of Most Remembered Exhibit Booth at Kitchen & Bath Show, and International Builders Show; and the Kohler Design Center, her beloved showcase of artistic products, breakthrough design ideas, and unique company history.
The capstone of her 33-year career at Kohler Co. is The Beacon, Kohler Co.’s state-of-the-art global communications headquarters, a modern architectural masterpiece serving as a brick-and-mortar culmination of Natalie’s career-long passion for elevating KOHLER as an aspirational brand through imaginative advertising and strong consumer brand pull-through presence. As further validation of her long and successful career in advertising, Natalie was inducted into the Wisconsin Advertising Hall of Fame as part of its 2019 class along with her husband, Herbert V. Kohler, Jr.
Natalie was a 1978 magna cum laude graduate of Marquette University Law School. She received an A.B. degree in economics and mathematics from Stanford University in 1972. She was also a graduate of the Harvard Business School’s Program for Management Development in 1982. Natalie joined Kohler Co. in 1981 as a member of the Legal Department after previous employment since 1978 as an attorney with the Milwaukee law firm of Quarles & Brady, specializing in securities and general corporate work.
In addition to being a member of the Kohler Co. Board of Directors from 1987 to 2022, and a member, then President of Kohler Foundation from 1998 to 2022, Natalie was active on numerous professional boards and organizations, including member of the American, Wisconsin and Sheboygan County Bar Associations; Chairman of the Committee on Corporate Law Departments for the Section on Business Law of the American Bar Association; and on the Board of Trustees for Marquette University from 1993 to 2013. She served on the Board of Directors for Johnson Controls, Inc. from 1998 to 2018, and was a member of the Policy Advisory Board of the Joint Center for Housing Studies at Harvard University since 1991. Natalie was on the Board of Trustees for the Medical College of Wisconsin from 1997 to 2009, and on Boards of the Sheboygan County YMCA and The Milwaukee Ballet Company.
