Moen Incorporated has appointed Mike Bauer to the newly created position of president, U.S. Businesses. Bauer will assume responsibility for Moen’s U.S. business units, including wholesale, retail, commercial, bath accessories and bath safety.
“Mike’s promotion is in recognition of his many accomplishments over his 13 plus year career with Moen,” said David Lingafelter, president of Moen. “His broad experiences, perspective and business acumen are complemented by his leadership, dedication and passion to win. We’re fortunate to have someone with Mike’s integrity and strategic prowess at the helm of our U.S. businesses.”
Bauer joined Moen in 1997 as corporate controller and has had numerous positions with increasing responsibility over the last several years. Most recently, he served as VP and general manager-U.S. retail, where he led the strategic vision for Moen’s relationship with national retail partners, including The Home Depot, Lowe’s, Menards, Target, Bed Bath & Beyond and several co-op partners, such as Ace, True Value, and Do It Best.
Prior to this position, Bauer served as Moen’s senior director of wholesale marketing, leading the development and execution of the business unit’s product, brand and channel strategies, including new product development, brand management, pricing strategy, lifecycle management, channel marketing, merchandising and communications.
