According to Forrester research, in 2010, 91 percent of the American population had a mobile subscription, and by 2013, half of U.S. mobile users will access the Internet through a mobile device. Too keep up with this trend, Moen has introduced a mobile version of moen.com.
Moen’s mobile site, located at m.moen.com, provides visitors with access to the three most-visited sections of their website including products, installation and where to buy.
“Mobile users have needs that are unique to those of our desktop users,” said Ginny Long, director of online and direct marketing, Moen. “Mobile traffic to moen.com doubled in the first half of last year, and it continues to increase. We want to provide consumers with the same efficient, easy-to-use solutions at our mobile site that they would find at our traditional web site. Pages were designed for mobile screens and simplified for faster load times.”
