Wish laundry and dishes could magically find their way to their proper places in the home? Moen is asking consumers, “Don’t you wish everything could put itself away like Reflex?” in its new ad campaign. Viewers can now see what life would be like if everything was as easy to put away – like laundry and dishes – as a faucet with Reflex technology.
The ads bring three fantastical inventions to life. Like a Moen faucet with Reflex, each scenario in the ads simplifies and completes a daily task. The campaign will air in North America and feature Moen kitchen faucets that incorporate the Reflex technology.
“I think we can all relate to having housework we’d rather not do or wish would just take care of itself,” said Tim McDonough, vice president, global brand marketing, Moen Inc. “That emotion is at the center of this campaign and is also the root of the invention for Reflex. At Moen we listen to consumers and take pride in developing thoughtfully designed products that add real value to their everyday lives. We wanted to capture the delight consumers experience when using products – real and imagined – that make life a tiny bit easier.”
While the creations in the advertisements aren’t real, Moen’s Reflex technology struck a chord with five inventors who were inspired to imagine and create real-life inventions that, like the faucets, put themselves away.
Inspirational Everyday Innovations:
- No more sippy cup game: Frustrated with picking up his daughter’s sippy cup every time she threw it from the high chair, Mike Kelley, father of three/tinkerer, worked with technologists and designers to create a highchair system inspired by Moen’s Reflex technology; each time his daughter throws her cup, it retracts and puts it back.
- Shopping carts be gone! Grocery shopping can be a chore, and once you’ve finished unloading the shopping cart, the last thing you want to do is return it to the corral. Tired of always putting shopping carts away, David Vogeleer and John McClaire, both creative technologists, built shopping carts that easily return themselves, eliminating the hassle for shoppers.
- Gym class hero: After an exciting game of dodgeball, rounding up the equipment can be a pain. Jeff MacDonald, another creative technologist, was inspired by Reflex technology to create balls that put themselves away after the match.
- If I step on one more toy! When children are finished playing with their toys, they almost never end up back where they belong. Inspired by Reflex, Georgia Tech engineering student and inventor, Leo Prinzi, created a toy-picker-upper that handles picking up items after children finish playing and returns them to their proper place.
These makers and their creations will be featured in a series of documentaries that will be available online.
