Miele has appointed Dr. Christian Schwarz as its new Vice President of Marketing for the U.S. Having spent nearly 20 years within the Miele organization, most recently leading marketing for Miele, Austria, Dr. Schwarz brings a strong brand connection, as well as insight and knowledge.
In his new role, Dr. Schwarz will lead all domestic marketing initiatives for the family-owned appliance manufacturer. He will report directly to Nick Ord, President of Miele, USA and is based out of the company’s Princeton, NJ headquarters.
“Dr. Schwarz is a great asset to the entire Miele organization,” said Ord. “His experience and proven successes with Miele in Austria make him an excellent choice for this critical position. He brings an exceptional understanding of what makes the Miele brand so uniquely different.”
During his tenure in Austria, Dr. Schwarz was responsible for increasing the company’s presence on social media, developing a consumer loyalty program and creating marketing campaigns which
resulted in market shares above 20 percent.
