The Marazzi Flagship Showroom at Madrid Design Festival: between design and innovation From 5 February to 8 March 2026, the Marazzi flagship showroom in the heart of Madrid opens its doors to professionals, designers and architects with a program dedicated to materials, research and AI applied to design.
For the 2026 Madrid Design Festival — the event that every year transforms the Spanish capital into an urban laboratory of experimentation and design culture — the Marazzi Madrid showroom has become a point of reference for exploring the potential of contemporary ceramic design, bringing together aesthetics, innovation and new design approaches.
Located between Calle Serrano and Calle Juan Bravo, the Marazzi showroom is an architectural space conceived to inspire: an elegant and immersive environment — designed by ACPV Architects’ Antonio Citterio Patricia Viel — where large surfaces, textures, colors and collections showcase ceramics reinterpreted with sophistication and material depth.
Throughout the festival, the showroom offers a program alternating exploration, training and experimentation. The visitas guiadas accompany visitors through the latest collections, highlighting textures, formats and applications that illustrate the evolution of ceramic language.
The workshop “Del concepto al proyecto: Moodboards profesionales,” led by Lucía Güemes, Acento Design, in collaboration with Casamance, is dedicated to the creation of professional moodboards that combine ceramic surfaces, wallpapers and diverse materials to translate design ideas and identity.
The schedule also includes “Arseia: Diseña el futuro con IA,” a series of sessions led by Virginia Núñez Machado, transforming the showroom into a digital lab. Here, professionals can experiment with the use of artificial intelligence in the conceptual process — from generative moodboards to ultra-fast renderings and new methods of visual conception. The lab offers a concrete opportunity to understand how AI tools can expand creative potential and accelerate decision-making phases.
The showroom exhibitions offer an invitation to experience ceramics not only as a material but as a language capable of evolving and conveying new visions.
