Majestic Kitchen & Bath Creations Inc. has introduced its new brand identity. The company’s new logo and corresponding “Delivering Certainty” tagline emphasize the company’s core values, standard of assurance, investment in automation and modern technologies, and commitment to sustainability.
“Majestic has evolved and grown considerably since our founding in 1990 and we required a refreshed brand identity to align with our evolution, core values and future direction to be the most professional trade partner in the building industry,” said Scott A. Byers, president & CEO, Majestic Kitchen & Bath Creations Inc. “Our new logo reflects a modern look and feel and our ‘Delivering Certainty’ tagline conveys the standard of assurance that we promise our clients.”
The new logo features a contemporary structured font to reflect Majestic’s evolution within today’s modern era of automation-led manufacturing. The logo’s monogram, gradient of blue-green colors and minimalist look relate to natural resources that Majestic uses to produce many of its kitchen and bath surfaces and reflect a commitment to sustainability.
Majestic’s new tagline “Delivering Certainty” embraces the company’s core values of team, ownership, partnership, optimize, reputation and growth, and its assurance to produce and install quality products on-time, and right the first time. Together, the new tagline and logo reflect Majestic’s future growth path which will be driven by the company’s continued investment in people, technology, core values and best practices.
Majestic retained Chapel Hill-based Leach Advisors, a strategic marketing and branding consultancy, to create its new brand identity, tagline and brand standards. Leach Advisors and Majestic collaborated during a six-month period to define the tenets of Majestic’s evolution strategy, unique value proposition and competitive distinction for this rebranding project. During 2021, Majestic will integrate its new branding in stages across all of its marketing assets, vehicle fleet and at its client service centers.
