Liebherr Refrigeration North America has joined forces with Ian Knauer, food author and star of PBS’ upcoming television series, “The Farm,” as their brand ambassador.
In his role, Ian will serve as an expert to raise brand awareness of Liebherr through events, recipe development and social media. “Preserving food’s nutritional elements for a healthy diet starts with the refrigerator,” said Josef Steigmiller, VP of Liebherr Refrigerator North America. “There is no other refrigeration manufacturer more committed to maintaining fresh food than Liebherr, and there is no one more committed to preparing fresh food than Ian Knauer. Liebherr is extremely thrilled to be working with Ian to further educate consumers on buying, storing and consuming healthy, seasonal food.”
Knauer grew up going to his family’s farm where they grew, foraged and hunted for their dinner. After college, Ian moved to New York to enter the world of finance, but found himself drawn to the food scene. He then decided to pursue his passion, a career in food.
“Growing up working on a farm in Pennsylvania and later cooking alongside the some of the world’s culinary greats, I’ve known that the fundamentals of any great dish are fresh, seasonal ingredients,” said Knauer. “It’s one thing to have a refrigerator for its good looks, but Liebherr focuses just as much on their food preservation, and to me that’s the most compelling reason to have one in the kitchen, which I do.”
Ian and Liebherr will also be hosting a cooking demo, using seasonal ingredients at the Architectural Digest Home Design Show in New York City on Thursday, March 21, 2013.
