LG Announces Global Launch of ThinQ Up Appliances

Published: January 3, 2023

LG Electronics (LG) has announced the global launch of its LG ThinQ Up upgradeable home appliances, including refrigerators, washers, dryers, oven ranges and dishwashers. Able to adapt to the unique needs and changing lifestyles of each customer, LG’s upgradable appliances enable users to enjoy new features and functions. Launched in South Korea in January 2022, LG ThinQ Up will begin rolling out internationally starting from March 2023 in the U.S., with availability in other key markets to follow.

Built around the customer-centric concept of “Evolving with You,” LG ThinQ Up appliances can incorporate new features throughout their life – providing more value to users over time. LG will continuously develop easy-to-install software updates and hardware add-ons, delivering specialized options and new conveniences based on the usage patterns and suggestions of ThinQ Up appliance owners.

Laundry Saver Mode, one of the custom features available to download in 2023, can be applied to dryer models with ThinQ Up. Extremely useful for those times when you can’t unload the dryer right away, Laundry Saver keeps the drum tumbling after the cycle has finished (and until the dryer door is opened) to help prevent wrinkles and odors. Another feature on offer is Improved Nighttime Brightness Control for refrigerators with ThinQ Up, which makes the fridges’ interior lighting softer at night, so the light is not harsh when opening the door. All new software features are optional, and can be easily downloaded from the LG ThinQ app.1

“A new paradigm in the home appliance industry, LG ThinQ Up is an innovative solution that delivers unprecedented customer value and differentiated user experiences,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to offer sophisticated lifestyle solutions that provide personalized performance, convenient features and customizable upgradability.”

Get the latest kitchen and bath products, trends and news delivered to your inbox.

Visitors can experience all of LG’s latest innovations, including the new ThinQ UP appliances, at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 in Las Vegas from Jan. 5-8.

Strategy & Planning Series
Strategy & Planning Series
B2B Marketing Exchange
B2B Marketing Exchange East
Buyer Insights & Intelligence Series
Campaign Optimization Series