Laminam, world leader in the large ceramic slabs sector, is proud to announce the opening of its new showroom in Nagoya, its third in Japan after those in Tokyo and Osaka. With total floor space of 285 m², it is Laminam’s largest showroom in the Land of the Rising Sun.
The choice of Nagoya is a strategic one, based primarily on the industrial and economic dynamism of the city, which is now one of the three largest metropolitan areas in Japan. Home to major brands in the automotive, aerospace and electronics industry, Nagoya is located in a key position for the country’s development network. Strengthening this central positioning is the upcoming completion of the new “super-fast” rail line, scheduled for 2027, which will significantly reduce travel times to Tokyo (from 1 h 40 min to 40 min), creating a single, easily accessible economic zone.
The new Japanese showroom falls within a clear strategy of internationalization which has led Laminam to build numerous sales offices, logistics hubs, and showrooms all around the world over the years, with the goal of bringing the brand closer to customers and increasing frequency of contact with them, providing ever-better and more direct management of key markets.
The company’s significant investments in its sales force, above all abroad, are expanding and strengthening its go-to-market strategy.
The new Nagoya showroom – designed by Polish architectural practice JMW Architekci, who also designed Laminam’s Warsaw showroom, alongside VOID, an international practice based in Japan – is destined to become a benchmark for professionals in the design and architectural sectors, offering the most extensive display of Laminam products in Japan.
With a complete overview of the company’s Italian designed and manufactured collections, visitors will be able to view and touch the various product applications: from flooring and wall cladding to kitchen and bathroom countertops, and even tabletops.
