Kohler has launched its toilet performance mobile training program, a year-long, cross-country excursion showcasing the company’s portfolio of toilets and advanced flushing technologies.
The Kohler toilet-equipped RV simulates the company’s toilet test lab and gives visitors a behind-the-scenes view of how the brand’s toilets are tested. The tour will visit distributor/wholesaler locations where attendees can learn first-hand how Kohler’s flushing technologies stand up against a series of lab-quality tests.
“Every year Kohler hosts a large number of trade professionals at its headquarters in Wisconsin,” said Beth Bouck, Kohler marketing manager. “We receive very positive feedback from the toilet test lab portion of the experience. The mobile training program allows us to take the test lab out of Wisconsin and bring it right to the trade where they live and work.”
The mobile training program will visit various cities across the nation throughout the year, providing toilet education to visitors. The program anticipates reaching more than 36,000 trade professionals during 2013.
