Today, Kohler welcomes renowned lifestyle authority Martha Stewart as Kohler Cast Iron Ambassador, a first of its kind role for the company.
The partnership celebrates Kohler’s deep heritage and enduring legacy in cast iron design – one that began in 1883 when founder John Michael Kohler transformed a humble cast iron horse trough into the company’s first enameled bath. Today, Kohler’s enameled cast iron collection spans beautifully crafted baths, shower bases, bathroom sinks and kitchen sinks in a variety of styles – ranging from contemporary to transitional to traditional – all engineered with the exceptional durability and timeless quality that define the Kohler brand.
Alyssa Wilterdrink, marketing director, Kohler brand partnerships, tells KBB, “Martha Stewart is the quintessential authority on home and lifestyle, making her the ideal partner for this collaboration. As a longtime enthusiast of enameled cast iron, Martha brings not only her signature style and discerning eye to this venture, but also a deep appreciation for enduring quality and craftmanship.” Stewart will team with Kohler on a series of engaging content pieces and events throughout 2025 and 2026.
“Martha Stewart personifies quality, design, and what it means to live a gracious lifestyle – making her the perfect partner to help us celebrate the extraordinary character of Kohler cast iron,” said David Kohler, chair and CEO. “Cast iron is at the core of our history and our roots, but it’s also part of our future. It’s our love, it’s our craft, and making it right here in Kohler, Wisconsin is a great element of the story. What began in 1883 changed the trajectory of the entire company and continues to shape the evolution of our business.”
“It’s such a pleasure to partner with the innovative minds at Kohler to bring awareness to the variety and depth of their enameled cast iron offerings,” said Martha Stewart. “I have been a proponent of enameled cast iron for decades, all throughout the home, and look forward to sharing my passion for the material with the world, and helping others discover its beauty, strength and lasting value – especially through the lens of the category leader, Kohler.”
Together, Kohler and Martha Stewart aim to inspire beautiful spaces through the charm, warmth and thoughtful functionality of cast iron products. Each piece is meticulously handcrafted for lasting strength and backed by Kohler’s Limited Lifetime Warranty – resisting chipping, cracking and burns to deliver enduring performance and peace of mind.
Made from at least 80% recycled material, Kohler cast iron reflects a longstanding commitment to sustainability. Built to withstand the test of time, these offerings support amore mindful approach to artisan manufacturing.
As a part of the partnership, Stewart will headline Kohler Food & Wine, which takes place October 16-19 in Kohler, Wisconsin.
