Kohler announces a partnership with CEDIA, the association for the home technology industry. This partnership will give CEDIA members in the U.S. access to exclusive discounts and benefits through Kohler. CEDIA members in priority markets will also get early access to Kohler’s Authorized Service Rep (ASR) program, connecting them directly to new customers.
“Kohler enhances the user experience by seamlessly integrating technology into our kitchen and bath product design,” says Kohler associate channel manager, Megen Rapp. “Essential to our success is ensuring our customers have access to trained and certified professionals for installation and support. Kohler is proud to support CEDIA, whose members have the expertise to deliver technology-driven experiences in every room of the home.”
According to Houzz’s 2021 US Houzz and Home Study, kitchen and bathroom renovations are by far the most common renovation project types in the U.S., comprising a quarter each of all renovation projects. The NKBA’s 2022 Design Trends Survey finds that less than 10% of respondents regularly work with technology integrators. This first-of-its-kind partnership between CEDIA and Kohler, a major kitchen and bath brand, gives integrators direct access to one of the largest home improvement categories in the country, bringing smart home expertise to new customers.
CEDIA members can access their new Kohler discounts and benefits through Propel, an affinity program that gives CEDIA members access to special offers on innovative technology in emerging markets. All CEDIA integrators in the U.S. can sign up for Level 1 of the partnership, which includes discounts on select Kohler products, dedicated virtual training with the Kohler Smart Home team and a direct line of contact to product experts and Kohler’s inside sales team.
CEDIA members in the Los Angeles, Miami and San Francisco areas can also apply to the Kohler ASR program, which is currently in its pilot phase. The ASR program directly connects integrators with Kohler customers in need of service, warranty and setup support, bringing the technology designer into projects during the early stages of new installations. CEDIA members who sign up and are accepted into the program will receive additional training and entrance into Kohler’s business portal. Kohler intends to expand the ASR program into additional markets as demand requires.
