The 2017 Kitchen and Bath Industry Show (KBIS), the destination for kitchen and bath design professionals, today announced the nine brands that will serve as stops along the 2017 Hard Hat Media Tour route the morning of day one of KBIS, Tuesday, January 10, prior to the show’s opening. The Hard Hat Media Tour is an exclusive event that gives editorial media a “first look” at the newest and most innovative products debuting at KBIS 2017 in Orlando.
Electrolux will once again host the tour’s VIP media guests for breakfast in its booth, followed by a tour of eight other KBIS exhibitors, including the official tour sponsor, Wilsonart, and gift bag sponsor, BSH Home Appliances brands Gaggenau, Thermador and Bosch. Other participating brands were vetted and selected by a committee of media participating in the 2017 tour.
The 2017 Hard Hat Media Tour line-up includes:
- Electrolux
- Wilsonart
- BSH Home Appliances brands Gaggenau, Thermador and Bosch
- Caesarstone
- Dacor
- Florim
- Ronbow
- SMEG USA, Inc.
- Walker Zanger
“The Hard Hat Media Tour is the first opportunity in the new year for journalists to experience leading product innovations and technology that will set the pace for their kitchen and bath stories over the next year,” said NKBA VP of Industry Relations Suzie Williford. “Our KBIS tour is an incredible opportunity for brands and media to share insights and make lasting connections.”
“The list of brands taking part in our 2017 Hard Hat Media Tour is very exciting,” said Brian Pagel, VP Kitchen and Bath Group, Emerald Expositions. “I’m thrilled to have our three sponsored brands involved, with Electrolux and Wilsonart as returning sponsors. Our media guests can look forward to a morning full of truly innovative new product announcements.”
