Fame Hardwood Floors, a Los Angeles-based leader in high-end flooring, has partnered with Kathy Ireland Worldwide (kiWW) for a co-branded line of wood and vinyl floors to be sold exclusively through Houzz.com. Officially announced by Page Nazarian, CEO of Fame Hardwood, the Kathy Ireland Collection represents all the important elements when choosing the right floor for a home: timeless beauty, trustworthy design and social awareness. Tommy Meharey, kiWW board member and vice president, and Stephen Roseberry, kiWW president and CMO, negotiated the agreement.
In an effort to upgrade its approach for quality standards in flooring, Fame Hardwood has paved the way in which flooring is marketed and sold. The company is firm on its mission to not only produce and sell the utmost in quality for its products but is also adamant about educating and aiding its clientele.
“Kathy Ireland Worldwide has literally sold over $1 billion in flooring,” said Nazarian. “This is an extraordinary team, and we are thrilled at the privilege of bringing our products to market with them. Through our flagship store on Beverly Blvd. in Los Angeles, we’re able to keep a finger on the pulse of the design world and make collections with the trendiest of looks. We then collaborate with Kathy Ireland Worldwide in hand-picking the colors and products that reflect her timeless lifestyle her followers have come to expect.”
The collection will be sold exclusively on Houzz.com – one of the largest online communities for interior design, decorating and home improvement.
“This is the perfect platform to partner with because of its modern appeal and great customer support,” said Nazarian. “They provide great informational content for their viewers online and we look forward to providing videos and surprise guests with Kathy. We are very excited to bring a new coat of varnish to an old industry.”
With each product carefully crafted from start to finish, the products will celebrate durability, texture and meticulous detail. Furthermore, the Kathy Ireland Collection offers educational videos to help minimize uncertainty that arises from purchasing hardwood and vinyl floors online.
“Each color in our flooring collection has been hand-picked to complement current trends and lifestyles,” said Kathy Ireland, chair, CEO and chief designer of kiWW. “From start to finish you can expect 100% product reliability from the manufacturing process to years after installation.
“We are delighted to welcome Fame Hardwood Floors to kiWW. Flooring is one of the most important aesthetic aspects of the home. Fame Hardwood Floors offers customers the highest quality, trendsetting flooring on the market today.”
In addition to the design itself, the partnership and collection will support Ireland’s ongoing mission to give back.
As each Kathy Ireland Worldwide brand partner supports one of the company’s Millennium Development Goals, Fame Hardwood Floors partnered with the National Forest Foundation to support the protection and expansion of America’s forests. With the company’s financial backing, National Forest Foundation will plant an acre of trees for each acre of wood flooring Fame Hardwood sells in the Kathy Ireland Collection.
