In an effort to provide useful kitchen-focused content for consumers, Jenn-Air recently launched the “Master Class Blog.” The blog taps into a team of experts to offer insights on a range of topics that include kitchen design, cooking and entertaining.
“Our goal is to provide culinary, design and lifestyle inspiration with posts that range from personal culinary experiences, like learning to cook the perfect cassoulet, to kitchen design topics like understanding duct-free ventilation,” said Juliet Johnson, senior manager of brand experience for Jenn-Air. “It’s meant to inspire and to complement our current online, social media and smart phone app offerings.”
Other content offered by the brand includes its Master Class series of videos, which features designers and chefs sharing insights to give users an edge on everything from throwing a great dinner party to creating a beautiful kitchen that reflects individual styles.
Additionally, a free iPhone app from Jenn-Air, called DesignVision, lets users instantly visualize a kitchen equipped with the brand’s collection by selecting an appliance, positioning it over their current appliance and snapping a photo. The finished image shows the selected appliance in place of the existing one.
