ICFF, recently announced that White Good, a full service marketing communications agency, will handle public relations programs and coordinate social media strategy.
ICFF is a North American trade event, where the latest in contemporary furniture, seating, carpet and flooring, lighting, outdoor furniture, materials, wall coverings, accessories, textiles, kitchen and bath, fabricators and more, are revealed to design professionals from around the world. Recently acquired by Emerald Expositions, a leading operator of large business-to-business tradeshows in the United States, ICFF attracts more than 700 exhibitors and 31,000 attendees from nearly 40 countries. The May 16-19, 2015 event, taking place at New York City’s Jacob K. Javits Convention Center, marks the 27th year of ICFF.
“ICFF is the premiere Design with a capital “D” platform that is the nexus of ‘what’s best and what’s next’,” said Sherry Qualls, president and owner of White Good. “We are honored to represent such an august brand, and look forward to supporting exhibitors, trade partners and the media with timely insights and information, efficiently and effortlessly.”
