GE Monogram will open a Midwest design center in Chicago at LuxeHome in The Merchandise Mart in March 2013. The first Monogram Design Center opened in New York City’s Architects & Designers Building in 2008 and has exposed thousands of designers, architects and consumers to the company’s appliances and has increased share in the northern region by 50 percent since its opening.
The 3,500-sq.-ft. center in Chicago will feature working kitchens for cooking demonstrations by a professional chef and a showroom equipped with more than 50 GE Monogram appliances that will be outfitted with cabinetry, millwork and finishes.
“We wanted to build on the success of our first design center by opening another location that would complement the Monogram brand and would be a great strategic move to grow our business,” said Paula Cecere, manager, Monogram Design Center. “We could not be more thrilled with The Merchandise Mart for our second location. The property, management staff, location and outstanding reputation with consumers and professionals made it the overwhelming choice.”
The GE Monogram Design Center will be staffed by three product specialists and a professional chef, and will maintain the same hours as LuxeHome at The Merchandise Mart (M-F 9-5 and Sat 10-3).
