Franz Viegener, the bath and kitchen fittings company known for sculptural products that synthesize architecture, geometric forms and fluidity, has unveiled its revamped website. The new site was designed to be an experiential destination, showcasing the brand’s expertise and creativity.
“We are very excited about the new site because we want people to experience not only the breadth and unique nature of our collections, but the site is as encyclopedic in nature as it can be, since architects and designers need information in real time,” said John Weinstein, director, Franz Viegener North America.
The new home page simply states, “Your Daily Masterpiece,” which sets the tone for the products that are each designed and manufactured as such. Each collection from Franz Viegener is manufactured by artisans in a small section of their larger production facility. The industry is well aware of the brand’s expertise in finishes, and now anyone who visits the website will see full high-resolution images of each product line.
The new platform has been designed to deliver kitchen and bathroom design and product inspiration down to the smallest detail. Each product has sections for kitchen, lavatory, shower head, hand shower, body spray, wall valve, tub and accessories. Care and usage for chrome, PVD and powder coat provide important details about how to clean the products without damaging the finish. To further enhance the functionality for the design trades, there are download links to BIM tools.
Users will also find news about new collections, editorial, awards and video content. The brand has also added new sections to feature cutting edge projects, blogs and collaborations.
