Fisher & Paykel North America Strengthens Leadership Team

Published: August 27, 2019

Fisher & Paykel is pleased to announce four new leadership appointments to its North American executive team including Fraser Allan as chief financial officer, Jeff Gunderson as senior vice president of retail sales, Jason Dillion as vice president of builder sales and Pierre Martin as vice president of marketing. This strategic investment in top talent positions Fisher & Paykel for continued growth within the premium appliance market. The New Zealand-founded brand welcomes these leaders and looks forward to each of their contributions to expanding Fisher & Paykel‘s North American presence, awareness of the product portfolio and the design-centric ethos of the brand.

“We are thrilled to welcome Jeff, Jason, Fraser and Pierre to our team,” said Kevin Dexter, Fisher & Paykel president of North America. “Each brings a wealth of valuable experience that will have an immediate impact on Fisher & Paykel’s robust North American team. With the addition of these proven leaders in their respective fields, we look forward to building new client relationships, continuing to strengthen the customer experience and exceeding the strategic goals we have set for the region.”

Fraser Allan joined Fisher & Paykel in April 2017 and has been serving as the commercial finance manager in New Zealand. Allan brings leadership experience along with a proven track record in forecasting, analysis, and financial planning and strategy to the North American marketing as the brand’s CFO. He is exemplary of Fisher & Paykel’s commitment to cultivating and rewarding internal talent. Prior to Fisher & Paykel, Allan held several finance roles at companies such as KPMG and Spark New Zealand Limited.

With more than two decades spent in the consumer electronics space, Jeff Gunderson comes to Fisher & Paykel as a seasoned operational sales leader. Following successful leadership roles with Dyson and Sony Electronics, Gunderson’s new position at Fisher & Paykel is to oversee all National and Regional retail sales in addition to supporting initiatives related to the brand’s in-store experience. He will assure the delivery of a world-class end-to-end customer experience and ensure that all touch points of the retail channels are aligned.

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Jason Dillon is a business leader that brings a blend of deep expertise across business-to-business sales and retail field leadership. As vice president of builder sales at Fisher & Paykel, Dillon is responsible for strategic planning and execution in the builder channel with the goal of increasing market share while delivering profitable growth. He and his team will work to identify and cultivate new business opportunities as well as ensure the brand has the infrastructure to support a world-class end-to-end customer experience for trade partners. Prior to joining Fisher & Paykel, Dillon held a variety of leadership roles including vice president sales, marketing & merchandising at Monark Premium Appliance Company and vice president of stores at Cabinets to Go.

Pierre Martin is an innovative marketing leader with more than 20 years of experience and has worked in roles of significant scope for iconic brands such as Oakley and Speedo. As vice president of marketing for Fisher & Paykel, Martin is responsible for execution of the brand’s marketing initiatives in North America, leading Fisher & Paykel’s Experience Center strategy as well as growing the channel marketing teams focused on cultivating relationships within the architect/designer/builder community.

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