Fine Line Pacific has aligned itself with the corporate brand name Florform Countertops. This brand positioning to Florform Countertops brings together the former companies of R. S. Pacific, Custom Countertops, Fineline Surfaces, Multi-Tec, Millennium Stone, Kendra Countertops, Archer’s Countertops, Flo Form Industries and others into one brand.
“Although our name in the U.S. is changing, we’ll continue to be the leading manufacturer and installer of quality countertops, offering the widest range of products, fabrication techniques and installation options available in the marketplace today, along with unparalleled customer service,” said Ted Sherritt, owner of Florform Countertops.
Moving forward, the Florform Countertops brand will consolidate the company’s marketing focus. “Today, we are a brand-driven company focused on one global mission,” said Sherritt. “The mission is to consistently provide our customers the best countertop purchasing experience available in our marketplace. This alignment will, over the long term, allow the company to increase brand recognition and provide the opportunity to emphasize the comprehensive nature of the business, the large geographic footprint it services and the breadth of products offered.”
