Emser Tile announced an exclusive nationwide partnership with Guru USA to distribute Guru Shower Systems and waterproofing products across the United States.
Through the partnership, Emser Tile will bring Guru’s innovative waterproof shower system and underlayment solutions to contractors, dealers, kitchen and bath retailers, and builders through Emser’s extensive national network of branches and four strategically located distribution centers.
“Our partnership with Guru reinforces Emser’s commitment to being a trusted resource at every stage of the tile installation process,” said Jim Parello, president of Emser Tile. “By combining Guru’s innovative shower systems with Emser’s nationwide distribution and customer support, we’re making it easier for professionals to source the products they need from a single, reliable partner.”
Founded more than 25 years ago, Guru is a family-owned company headquartered in Valencia, Spain, where its advanced waterproofing systems and shower solutions are designed and manufactured. Guru USA, based in Carrollton, Texas, supports the U.S. market through a 25,000-sq.-ft. distribution center and a dedicated team providing technical support and product education.
“Everything we sell we manufacture ourselves, in our own plant in Spain — that control is why we can stand behind a better and complete system and not just a single product,” said Javier Ruiz, CEO of Guru. “Emser’s established distribution network and strong relationships throughout the tile industry make them an ideal partner to deliver our shower systems to professionals nation-wide.”
At the core of the system is Guru’s Water-Stop membrane technology, featuring a durable four-layer construction and wide-format membrane that helps installers achieve reliable, efficient, professional-grade waterproofing.
Emser is rolling out Guru Shower Systems through a phased launch across its branch network, supported by Guru’s distribution center in Carrollton and its dedicated customer service, sales and technical support teams.
The partnership reflects Emser’s continued expansion beyond tile and natural stone, providing customers with complete installation solutions that support every stage of a project — from specification and installation to long-term performance.
