Elkay is launching a mobile tour designed to bring the showroom experience to life at the local level. Elkay will take all products on the “Heart of the Home” mobile showroom tour, which will commence following the 2014 Kitchen & Bath Industry Show. The tour will run through May, starting in New Orleans, then moving to the Miami area, and climbing the East coast.
“Kitchens are personal,” said Scott Fettig, director of product marketing, wood products, Elkay. “And while most of us are adept at using virtual tools for inspiration, planning and design, nothing beats an in-person, hands-on showroom experience with a designer or friend to bring those dreams to life. Elkay is excited to make that hands-on experience a reality through Heart of the Home local events in 16 cities across the country this spring.”
In every mobile showroom event city, Elkay cabinet and sink/faucet partners will host consumer and designer training events. The 44-ft. Heart of the Home showroom on wheels features seven displays, plus several iPads with additional product information, a variety of sample doors, and two flat screens looping some of the company’s library of completed room images.
